Business Model Canvas

The Business Model Canvas was proposed by Alexander Osterwalder based on his earlier book: Business Model Ontology. It outlines nine segments which form the building blocks for the business model in a nice one-page canvas.

The Business Model Canvas reflects systematically on your business model, so you can focus on your business model segment by segment. This also means you can start with a brain dump, filling out the segments that spring to your mind first and then work on the empty segments to close the gaps.

Let us guide you through the session in applying the Business Model Canvas in your situation and see how the approach can create innovative and breakthrough ideas.